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Nov, 2012

TSL Jewellery launches the new brand image
Unveils the touching TV Commercial “To love is to persevere”

The renowned leading jewellery brand TSL Jewellery launched its latest branding campaign on Tuesday, 27th November at Armani Aqua, Central. Pop diva Sammi Cheng, together with Mrs. Annie Tse, Chairman & CEO and Mr. Tommy Tse, Chief Merchandising Officer of TSL Jewellery unveiled the latest TV commercial short film illustrating the new branding positioning “the artisan of love”. Top models including Lisa S, Anna R, Eunis Chan and Stella Song attended this spectacular event as well.

Founded for over 50 years, TSL Jewellery has been operating whole-heartedly and bringing unconventional design concepts to the industry, while the insistence on craftsmanship, quality and service provided are always the core values of the brand. The profound service culture of TSL Jewellery is highly acclaimed that Hong Kong Retail Management Association (HKRMA) has awarded TSL with the Service & Courtesy Award for years, acknowledging TSL Jewellery setting high service standards in the retail market.

TSL Jewellery Chairman & CEO Mrs. Annie Tse said, “Our whole heart’s commitment and dedication reveal our heartfelt passion, which transform into contemporary jewellery through our exquisite craftsmanship. Over the past 50 years, we crafted countless love stories through our timeless and elegant jewellery pieces. TSL Jewellery hopes our customers can appreciate beyond the appealing jewellery designs and quality, but also to experience the love and effort contained in these jewellery art pieces. This is the belief behind our new branding positioning ‘the artisan of love’.”

The Love Sonata collection is featured by Sammi Cheng during the event, a collection themed with two entwined ring designs which highlighted her natural beauty. Sammi also shared her views on the persistence of love. She believed long-lasting “love” is never occasional but instead it involves relentless effort, dedication and persistence. TSL Jewellery shares the same belief with Sammi, that love will be strengthened through the ups and falls in lifetime.

TSL Jewellery’s TV commercials have always been highly appreciated by the public. The premiere of the 3.5 minute commercial version was broadcasted at 10:15pm on 28th November. With an aesthetic filming approach, the new TV commercial brings a touching and romantic story that interprets the faith of TSL Jewellery, “To love is to persevere”. To watch the full version of the commercial, visit TSL Jewellery website www.tslj.com.