Sep, 2013

TSL Jewellery Announces Partnership with Asia Miles First-ever Hong Kong Jewellery Retail Brand To Go The Extra Mile For Customer Value

(2 September, 2013 – Hong Kong)

Asia’s renowned leading jewellery brand TSL Jewellery is pleased to announce its partnership with Asia Miles, Asia’s leading travel reward programme, demonstrating the pioneering spirit and market leadership of TSL Jewellery. Customer shopping experience is elevated to new heights starting from September 2nd, when the purchase of jewellery and gold items at TSL Jewellery is eligible earning of Asia Miles.

With over half a century of experience in the jewellery industry, TSL Jewellery has been driven by a passion for progressiveness, quality and professionalism. TSL Jewellery not only has been innovative in its design, but also strives to continuously inject creative elements into its service to bring customers an extraordinary shopping experience. In an unprecedented collaboration, TSL Jewellery and internationally acclaimed fashion designer Vivienne Tam presented the “Vivienne Tam for TSL Fine Jewellery Collection” inspired by the Five Elements. Being the first jewellery retailer to launch a new digital customer-experience with the TSL Lifestyle e-magazine, the brand is also the first among its peers to offer a one-stop wedding platform from proposals, engagements to wedding jewellery arrangements.

Continuing with this innovative success, TSL Jewellery reached a partnership agreement with Asia Miles this year, making it the first Hong Kong and Macau jewellery retail brand to earn miles in the reward programme. Each purchase can earn up to 4,500 Asia Miles.

Mr. Lambert Chan, Deputy Chief Executive Officer (Commercial), TSL Jewellery, expressed enthusiasm towards the partnership, “We are honoured to be the first jewellery retail brand in Hong Kong and Macau to partner with the Asia Miles program. Both TSL Jewellery and Asia Miles are equally intent on emphasizing customer shopping experience that is truly exceeding their expectations. In the upcoming year, TSL Jewellery will be the only jewellery partner with Asia Miles, setting a new paradigm for the industry.”

Mr. Stephen S Y Wong, Chief Executive Officer, Asia Miles Limited, said: “We highly welcome TSL Jewellery in being our partner enhancing our line-up of fine retail partners. This win-win collaborative programme will benefit more than 1.2 million members in Hong Kong who can earn more Asia Miles to redeem over 1800 lifestyle and travel awards.”

Attachment – Asia Miles (Mileage Credit) Chart:

  Purchase Amount (HKD) “Mileage Credits”
Jewellery Items $8,000 – 19,999 800
$20,000 - $39,999 2,000
≥ $40,000 4,500
Gold Items $8,000 – 19,999 250
$20,000 - $39,999 600
≥ $40,000 1,500

* Terms and conditions apply.