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Sep, 2013

TSL Jewellery Announces Partnership with
Asia Miles

(1 September, 2013 – Hong Kong) Asia’s renowned leading jewellery brand TSL Jewellery together with Asia Miles, Asia’s leading travel reward programme host the TSL Jewellery X Asia Miles Partnership Launch Ceremony today at Tsim Sha Tsui's Miramar Shopping Centre to announce the brands’ partnership. This memorable event was celebrated with celebrities including Actress Miss Fala Chan, travel guru Mr. Tony Hung as well as actress Ms. Jess Shum. Alongside Mr. Lambert Chan, Deputy Chief Executive Officer (Commercial) of TSL Jewellery was Mr. Stephen S Y Wong, Chief Executive Officer of Asia Miles Limited. They officiated the launch of this significant partnership in which purchases of jewellery and gold items at TSL Jewellery will be eligible for earning Asia Miles starting from September 2ndThe unprecedented arrangement is poised to elevate customer shopping experience to new heights.

Fala Chen Graces Event over 5 Million Dollars of Jewellery
Fala Chen, currently starring in a hit TV drama, is ecstatic about the magnificent jewellery she wore.  A connoisseur of jewellery herself, Chen considers the partnership between TSL Jewellery and Asia Miles a "double benefit".  "Women acquire jewellery to enhance their beauty and for daily mix and match. With the partnership between TSL Jewellery and Asia Miles, customers can potentially earn 4,500 Asia Miles with each purchase.  This is indeed exciting news for all women – and men interested in buying jewellery."

Tony Hung and Jess Shum Share Tips on Earning Miles in a Drama Sketch
Travel Guru Tony Hung also shows support by being in a dramatic scene with Jess Shum as a soon-to-be-wed couple.  They demonstrate, to the pleasure of the audience, tips on acquiring miles while making TSL Jewellery purchases.  Aside from jewellery items purchases, gold items are also eligible for earning miles, making it easier for TSL Jewellery customers to accumulate more Asia Miles.

A loyal Asia Miles member himself, Tony Hung welcomes the collaboration between TSL Jewellery and the rewards programme:  "Jewellery-buying is certainly not in the domain of females only. Wearing jewellery can definitely enhance stylish image for men.  The partnership certainly allows me to earn more miles in a faster way and travel around the world.” Enjoying success in recent cooking shows, Jess Shum is also excited about the collaboration:  "Aside from air tickets, over 1,800 different types of lifestyle rewards are available for redemption through Asia Miles.  The diversified offerings gives me huge incentives to buy my favorite jewellery from TSL Jewellery to reward myself!"