• TSL

Nov, 2009

TSL Announces “The Ever-Shining Star” being named
“Most Expensive Snoopy Memorabilia”
by Guinness World Records

[December, 2009 – HONG KONG] Renowned jewellery brand, Tse Sui Luen Jewellery (International) Limited (“TSL” or “the Group”, SEHK Stock code: 417) is pleased to announce “The Ever-Shining Star”, a diamond SnoopyTM created by TSL with a retail price marked at HK$3,888,880, has set the Guinness World Records of “Most Expensive Snoopy Memorabilia”.

TSL have created “The Ever-Shining Star” to celebrate SnoopyTM 60th Anniversary and to share the up-lifting and optimistic spirit of PeanutsTM with their customers. The dazzling showpiece of TSL’s exquisite craftsmanship with the exacting standards of precious stone selection was showcased at SnoopyTM 60th Anniversary Event at New Town Plaza in Shatin, Hong Kong until 3 Jan 2010 and will then tour around China from March 2010.

Mrs. Annie Yau Tse, Chairman of TSL, said, “We are excited that ’The Ever-Shining Star’ has become ‘Most Expensive Snoopy Memorabilia’ in the world by Guinness World Records.  TSL created this stunning showpiece aims to commemorate SnoopyTM 60th anniversary, this Guinness World Records definitely graces the occasion an additional splendor.  We look forward to cooperating with The Peanuts again so as to provide our customers a wider scope of choice on jewellery products in the future.”

“’The Ever-Shining Star’ once again demonstrates TSL is a master of creative and innovative jewellery R&D capability, as well as our superior craftsmanship.  As such, we shall continue to maintain our long-term goal of becoming the leading, most innovative, efficient and profitable jewellery retailer in Asia as well as the preferred jeweller in China.”

About “The Ever-Shining Star”
Diamond SnoopyTM, named “The Ever-Shining Star”, stands approximately 14cm tall and is perfectly encrusted with 9,917 diamonds, 783 black diamonds and 415 ruby gem stones, totaling an impressive 207 carats. Created by the superior craftsmanship of TSL’s most experienced jewellery designers and artisans, Diamond SnoopyTM is an extraordinary masterpiece. From moulding, gems selection, and diamond setting to the final assembling, every step was handled ingeniously with impeccable skills: The mould waxing and shrinking process has to be extremely accurate in order to keep SnoopyTM’s facet and posture. Moreover, every precious stone on the SnoopyTM is in similar colour, clarity, cut and carat to show the precise image. In addition, the flawless symmetrical setting and seamless construction of the body parts create a lively and perfect figure. The whole production process of the Diamond SnoopyTM required eight months to achieve perfection.